Effectively showcase your brand
In a digital world in which smartphones are ubiquitous, the Cinema screen completely new opportunities for interactive marketing. Imagine that your advertising message is not only seen, but experienced directly and immediately.
QR Codes in cinemas make exactly that possible: they offer moviegoers the opportunity to actively engage with your brand and take your advertising to a whole new level. Use the potential of QR Codes to anchor your campaigns in the minds of viewers in a targeted and effective way.
Practical examples of QR Codes in cinema advertising
Oeticket
QR Codes take moviegoers directly to an exclusive ticket offer, such as “2 tickets for the price of 1”.
H&M
A QR Code in the movie theater offers viewers an exclusive 10% discount on their next purchase in an H&M store.
Fitness Center FITINN
Visitors scan a QR Code before the movie and receive a 20% summer discount on a membership.
kfc
Visitors scan a QR Code that unlocks a voucher for a free dessert with every main course.
car trade
The cinema advertisement contains a QR Code with which you can receive a free vehicle check when you arrange a test drive.
QR Codes in the movie theater
Optimal use of QR Codes in cinemas
To use QR Codes successfully in your cinema advertising, please note the following practical recommendations:
QR Codes in the movie theater
Optimal use of QR Codes in cinemas
To use QR Codes successfully in your cinema advertising, please note the following practical recommendations:
time
Duration of the QR Code insertion
If possible, display the QR Code from the beginning to the end of the advertisement so that moviegoers have enough time to scan it easily. The longer the QR Code is visible, the more likely it is that as many viewers as possible will use it.
size
Size of the QR Codes
Use QR Codes with a minimum size of 2 x 2 meters to ensure maximum visibility. Test the readability from different rows of seats, especially from the back, to ensure that every audience member can scan the code easily.
placement
Strategic placement
Place QR Codes prominently and easily accessible – for example on the screen, on posters in the entrance area or directly at the seats. This encourages spontaneous and uncomplicated interaction.
message
Strong call-to-actions
Explain to your viewers simply and clearly how they can use the QR Code and what benefits it offers them. A clear message and an attractive call-to-action increase the likelihood that your QR Code will actually be used.
Optimize cinema advertising
Your advantages with QR Codes in the cinema
Brand messages
Cinema advertising offers you the opportunity to present your products, services or brand messages to a targeted audience. Whether regional or national – QR Codes make your advertising interactive, measurable and, above all, more effective. Use QR Codes in cinema spots, on posters or trailers and create a direct connection to your customers.
Tracking
An additional advantage is that QR Codes provide extensive marketing data. QR Code tracking gives you valuable insights into user behavior. This information helps you to better align future campaigns with your target group and continuously improve them.
Compact
QR Codes are also compact and space-saving, but still offer sufficient space for extensive content. With our QR Code generator, you can design your codes individually – tailored to your brand image and your specific campaign goals.
Strengthen brand
Increase your brand awareness sustainably
Traditional cinema advertising often has time restrictions and therefore quickly appears overloaded. QR Codes offer a useful extension here: your brand will be remembered for longer as customers can call up further content directly via the QR Code.
Link channels
Using effective multi-channel marketing
Effectively link your offline and online marketing measures. QR Codes allow you to create a seamless connection between the big screen and digital content such as websites, landing pages or social media profiles. A social media QR Code, for example, is ideal for directing viewers to your social media channels and building reach. Use exclusive content such as trailers or vouchers to encourage direct interaction with your audience.
Analysis and tracking
Measure the success of your campaign
QR Codes give you access to real-time tracking data such as scan times and locations. You can see exactly which advertising measures were particularly successful, capture new customers and optimize your campaigns accordingly.
