The cosmetics industry is flourishing like hardly any other sector. It is therefore not surprising that the use of QR Codes has also arrived in the cosmetics industry. They are ideal for increasing brand awareness, obtaining customer feedback and boosting sales figures.
Use our QR Code generator to create QR Codes that are precisely tailored to your needs.
Create an incentive to buy
QR Codes on samples
Everyone loves free giveaways, like the ones many cosmetics companies give out. These are of course intended to encourage people to buy the product. A QR Code on the product sample can lead directly to the website or online store – and thus shorten the path to the purchase decision.
This also increases traffic to the website, which improves visibility in search engines. QR Codes on cosmetic samples therefore offer several advantages for sales and marketing.
Listening pays off
Feedback through QR Codes
A QR Code is a simple way to collect customer feedback – on the brand or on individual products. The code can be used on product packaging, samples, flyers or directly at the POS.
To encourage participation, small rewards such as discounts or free products can be integrated. The feedback form also collects valuable data such as email addresses – ideal for targeted marketing measures.
It is also possible to read out when and where the code was scanned and with which device – information that is valuable for future campaigns.
Simply inform
Product information
Consumers are increasingly paying attention to sustainability, animal-free production, vegan ingredients and the avoidance of microplastics.
A PDF QR Code provides flexible information about:
- Ingredients and application
- Environmental friendliness and origin
- Tables, infographics or short articles
- Videos or interactive content
If information changes, the QR Code can be adapted at any time – without having to reprint packaging,
App in focus
Increase app downloads with QR Codes
An app QR Code increases the number of downloads of your app – across all platforms. A single QR Code can link to the Apple App Store, Google Play Store or Microsoft Store without the need for multiple codes.
The advantage: customers can quickly access the right version of your app – regardless of the device. Increased usage strengthens customer loyalty and indirectly increases the sales figures of your products.
Small code – big impact
QR Codes on packaging
A QR Code on the packaging can display more than just ingredients. For example, you can link to competitions, vouchers or suitable product combinations.
Examples of possible content:
- Collect customer feedback
- QR Code voucher promotions
- Advertise app download
- Expand product information
- Promote new products and campaigns
A lipstick to match the nail polish or an eye shadow to match the eyeliner? Inspire your customers to make an additional purchase with a scan. Take advantage of the possibilities of QR Codes and create your individual cosmetics QR Code today.
