FEATURES
QR Code tracking
Real-time data about your scans
Create trackable QR Codes and track when, from which device and where they are scanned – so you can better analyze the data of your QR Code campaign and target your QR Code marketing even more precisely.
Data protection
GDPR compliant
The tracking of QR Code scans with our QR Code generator service is data protection compliant according to the GDPR, as we do not process or store any personal data during tracking. We do not store IP addresses or set cookies on the device that calls up the QR Code without consent.
How does QR Code tracking work?
When you create a dynamic QR Code, every user who scans your QR Code is first redirected to our server. There, we analyze the user’s device and location before redirecting them to the target URL. You also receive statistics on the number of people who have scanned your QR Codes.
Status Monitor
Tracking users and devices
Measure your unique visitors
For each QR Code, we track the following information:
- Unique visitors
- Scan quantity
- Average scan rate per day
- Date of the first and last scan
Account activity report and AI analysis
Your top-performing QR Codes and campaigns at a glance in your inbox. Inmediate feedback, high-level view of what’s driving the most engagement.
Insightful recommendations based on the AI’s analysis, you’ll receive a custom report with recommendations tailored to your industry. Discover hidden opportunities, understand your top-performing campaigns, and get data-driven suggestions for your next move.
Capture mobile devices
Each scan saves the calling device with
- Fire e.g. Apple
- Model e.g. iPhone
- Browser e.g. Safari
- Operating system e.g. iOS
It is not technically possible to save the telephone number or other personal data such as name or address data. You need lead landing pages for this.
Protection from bots
We protect your QR Codes from being scanned by bots. We filter out IP addresses that come from hosting companies and not from real people. IP address data is provided by IPinfo and updated once a week.
Track in local time
The date and, depending on the time zone, the local time are saved for each scan. If you use the same QR Code in different countries, you will always see the local scan time.
Evaluate locale and language
When a QR Code is scanned, the mobile browser sends its preferred language and locale. You can use this information to recognize tourists from abroad, for example:
When a tourist scans a QR Code in your hotel, the country determined via the IP address is your home country. However, we also evaluate the locale and therefore you can see the country of origin and the preferred language of your guests.
Position accuracy
Precise GPS tracking
Location Tracking
determines the position for each scan as accurately as possible and saves the country, city and optional GPS coordinates. When recording with GPS, the user must explicitly agree to their position data being transmitted.
- Longitude
- Latitude
- Accuracy
Scan location information is available in all reports via the dashboard, CSV download and API.
Geocoding of scans
Activate geocoding to read the following data points from GPS coordinates
- Region
- City
- Zip code
- Street and house number
QR Code Map
As soon as the QR Codes that you have linked to the saved address are scanned, they immediately appear on the map with the number of scans.
This allows you to determine your most-visited locations and optimize your marketing activities accordingly.
Social Performance
Social media tracking
Share social buttons
If you create landing pages for your QR Codes and they are shared on social media platforms such as Facebook, Twitter or WhatsApp, you can see in your statistics how many visits you receive from different channels.
- Inquiries
- Clicks on the share button
- Referrers
This helps you learn where your target audience is most active so you can plan your ad campaigns for each channel accordingly.
Track WeChat campaigns
QR Codes that are scanned from the WeChat app also appear with a WeChat icon in the statistics next to the smartphone. This means you not only know from which device, but also from which app the QR Code was accessed.
Flexibly expandable
Integration of third-party tools
Google Analytics
Our platform not only has detailed tracking data for your QR Code campaigns, you can also use it to dock with Google Analytics. In your Google Analytics account, you also receive demographic data such as age or gender and interests of the users who scan your QR Codes.
Retargeting
If you create a dynamic QR Code, you can use third-party plug-ins for tracking and retargeting after a QR Code is scanned. We support among others:
- Google Analytics (GA)
- Google Tag Manager (GTM)
- Facebook Pixel
Our service offers an optional consent popup that is displayed to the user before third-party cookies are stored for GDPR and CCPA compliant tracking.
Statistics API {JSON}
With the API, you can automatically generate QR Codes and retrieve statistics on how often, where and with which devices a QR Code was scanned. You can create your own reports with any software.
- Daily statistics
- Set a time range
- Filter by device and country
- Group by folders and tags
Ultra High Performance
Our data warehouse enables you to process statistics with millions of scans in a matter of seconds.
We are committed to providing a rock-solid platform with the latest technologies and analytics algorithms to deliver the service your business needs.
FAQ
Freequently Asked Questions
What is the difference between Unique Visitors and Requests?
The number of requests indicates how many times the short ULR of a QR Code has been requested. A QR Code may be scanned 1 or more times by the same person. Therefore, the number of requests is always greater than or equal to the number of unique visitors.
How long is the tracking data of my QR Codes stored?
We keep your tracking data of your QR Codes in accordance with GDPR for a maximum of 5 years. You can also delete the tracking data yourself at any time from your account.
Can I get the phone number, name or address of the person who scanned the QR Code?
No. For security reasons it is not possible to track the person’s phone number or any other details like name or contacts from the address book just by scanning the QR Code.
Why do I see scans and requests from countries in my statistics where I did not publish the QR Code?
When you create a trackable QR Code, we identify a QR Code scan by the device’s IP address and the user agent sent by the device. There are different possibilities, why a QR Code incorrectly shows up from a different country.
Are the IPs of unique visitors tracked GDPR and CCPA compliant when scanning a QR Code?
Yes, the way we track unique visitors is GDPR / CCPA compliant. This is done by anonymizing the IP address of the user who scans the QR Code. We do not store a tracking cookie on the users device and we do not use browser fingerprinting.
What personal data do you collect during QR Code Tracking and is this GDPR compliant?
The good news is that the tracking process itself does not store any personal data. When requesting a tracking URL or scanning a dynamic QR code you do not have to worry about GDPR or CCPA. We just store: user agent, local time of the request, anonymized IP and, if possible, country and city. No third-party server or API is used.
What time zone is used when a QR Code is tracked?
For each scan, we first get the location of the device and depending on
the location we compute the local time zone. So, if you are using the same QR Code in countries with a different time zone, you will always see the local scanning time in your statistics.
How can I retrieve the city, region, postal code and street address of a QR Code scan?
When GPS position (longitude/latitude) is retrieved, the city, region, postal code and street including street number (if available) can be looked up as well and added to the scan statistics.
HOWTOs
QR Code tracking with Matomo
Integrate our service with Matomo Analytics by adding your tracking script to show all QR Code campaigns in your Matomo dashboards.
QR Code Analytics – Track QR Codes with Google Analytics
In this tutorial you will learn in a step-by-step guide how to setup your QR Code tracking with Google Analytics
How can I get the GPS position/location of where a QR Code has been scanned?
Login to your account and activate the GPS tracking for your QR Code. Then track the position using the built-in GPS on your phone when you scan the QR Code..
How can I retrieve the city, region, postal code and street address of a QR Code scan?
Log into your account, add a Google API Key and enable the geocoding option. You will obtain the address, city, zip and country of your scans in your stats.
How do I reset or clear my QR Code statistics?
You can reset scans, lead contacts and voucher redemptions all at once or delete individual entries.
