Hotels

QR Codes are one of these resources. You can find QR Codes almost everywhere these days – on entrance doors, windows, table displays, invoices, tickets or business cards.

Digital technologies have now found their way into hotels and restaurants and are an elementary component for employees and customers in terms of interaction, booking, service and organizational processes.

This article informs you about ideas and approaches for using QR Codes to improve your hotel and restaurant offers and service for your customers in the long term and to ensure their satisfaction and loyalty.

Better experience as a guest

Fast WLAN access

Wi-Fi QR Code

Setting up a Wi-Fi connection usually requires a complex registration process. It is easier for your guests to set up the network using a Wi-Fi QR Code directly on their smartphone. This eliminates the need to type in a password or user name.

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Individual guest service

Check-In with QR Code

With a QR Code, you can optimize the service in your hotel rooms – available at any time and in the respective national language.

Guests can use the QR Code to call up a customized page with all the important information, including:

Personalized salutation

Arrival time

Departure

Opening hours

General information

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Fast communication

Instant messaging reception

Another service for guests who are unable to communicate due to language problems or because they are more familiar with instant messaging systems such as WhatsApp, WeChat or Facebook Messenger is a live chat QR Code.

When the QR Code is scanned by a guest, a chat window linked to the reception opens. This is well received by millennials because, as they say: who uses their phone to make calls these days?

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International guest service

Multilingual content

Since hotel guests often come from all over the world, you can provide the content in the respective national language.

If you create a multilingual QR Code, it recognizes your guest’s device settings and automatically displays information in their language.

This is also a sustainable solution, as translating and distributing digital content is much cheaper and faster than printed paper.

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Everything at a glance

Up-to-date, contactless & convenient

Read menus via QR Code on your smartphone

A QR Code that you link to the current menu, which your customers can then simply scan to view the menu on their smartphone, is a great addition to the usual menu.

Place the QR Code on a table display or with a sticker in a clearly visible place, or alternatively in a frame on the wall:

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*** PDF QR Code

The simplest solution is to create a PDF file of the menu and link it to a QR Code. Once uploaded, this can be updated at any time.

*** Timed menus

If you offer different menus, e.g. for breakfast, lunch, dinner or cocktail menus after midnight, you can make these available to the guest via a single QR Code. Depending on the time, they will be redirected to the corresponding menu.

*** Multilingual menus

Depending on the national language of your guests, you can offer corresponding menus via a QR Code. The QR Code recognizes the language of the customer’s device and then redirects to the corresponding menu. Find out how you can set up a multilingual QR Code.

Better experience as a tourist

QR Codes for a better guest experience

Tourist package

Whether families, couples or business travelers: Your hotel will be their “home” for a few days and your guests will expect you to provide them with information about the city, the surrounding area and places of interest.

Information material, flyers or brochures can be simplified by providing guests with relevant information, PDF brochures, audio guides, travel routes or links to websites via a QR Code.

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Your digital companion on the go

Useful travel apps via QR Code

Modern apps make traveling easier – from bike rental and restaurant directories to public transport tickets and last-minute offers. Many guests are not familiar with these apps, but benefit enormously from them.

With an app QR Code, you can guide your guests directly to the right app store – whether for iOS or Android – and ensure an even better travel experience.

Discounts and vouchers

Exclusive benefits for your guests

As a hotelier, you know the best offers in your city. Recommend restaurants, shows or tours to your guests and make their stay unforgettable.

By cooperating with restaurateurs or cultural institutions, you can provide exclusive discounts and vouchers in the form of a QR Code that can be redeemed directly on site.

Loyalty and commitment

Smart & online

Business cards

With a QR Code, you can create digital business cards for your employees or the hotel that contain all the essential information that your customers then only have to scan.

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Digital networks

Social media

Your social networks are another asset to inform and engage your customers. The use of social QR Codes is an efficient way to attract new customers. When the QR Code is scanned, the guest is taken to a landing page where links to all fan pages on your social media such as Instagram, Facebook etc. are collected.

Strengthen independence from third-party providers

Directly to the consumer

In the last decade, portals such as booking.com, tripadvisor.com and many other online reservation services have taken over the acquisition of new customers for the majority of the hotel industry.

On the one hand, it makes life easier for customers by centralizing information and, on the other, it helps sales departments to acquire new customers. At the same time, it also takes up a growing percentage of your income.

As a hotelier, it is understandable if you are concerned about this high level of reliance on these services and are considering introducing in-house loyalty or rewards programs. The ‘direct-to-consumer’ approach, where brands and companies engage directly with the customer and bypass the middleman, is taking place in many sectors such as retail, real estate and hospitality and is also seeking to build a closer and more direct relationship with their customers.

QR Codes are the perfect ally for a direct sales strategy, i.e. they help you become less dependent on sales platforms and establish direct contact with your customers.