QR Codes are an excellent way of informing guests about your entire menu and drinks offer – even before they pick up a menu or wine list.
In this article, we show you how you can use QR Codes in the catering and hotel industry.
Digital Menu
Share your menu digitally
Create a PDF QR Code for your menu
As an alternative to your paper menu card, you can create a QR Code that leads to a PDF or image file with your menu. The agency that created your menu or the printing company that prints your promotional material can provide you with the menu in PDF format. They can also help you print QR Codes.
Depending on the day of the week or time
Recurring menus
You can even set recurring redirects if you want to present special menus for your guests on certain days. Learn how to create a smart menu with recurring menus on specific days and times in the following tutorial.
Flexible & smart
Dynamic QR Codes for your menu
By using dynamic QR Codes, you can update your menu at any time without having to reprint your QR Codes. Change your menu seasonally, every week or even every day. All you have to do is replace the PDF file in your dynamic QR Code. The QR Code remains the same and the content is updated effortlessly.
One QR Code – different menus depending on the time of day!
Breakfast Lunch Dinner?
Create a timetable that shows each of your different offers in the daily schedule. If you structure the daily schedule in your restaurant into breakfast times, lunch times and evening services (e.g. breakfast from 7:00 to 10:00; lunch from 11:30 to 14:30), a corresponding QR Code offers the advantageous possibility of calling up the different offers within these times by scanning. You only need a QR Code for your menu information.
Your menu, understandable for everyone
Inspire international guests
If you run a restaurant that is mainly visited by tourists, they will always ask for your menu in their language. With a multilingual QR Code, your customers will be redirected to a menu in their language by scanning a single code.
Optimal menu experience
Landing page as an alternative
The alternative option for displaying your restaurant’s menu on a smartphone is a responsive website. It adapts optimally to any device in terms of size and allows you to create and update content and images very easily, but is more maintenance-intensive than a conventional PDF file. If you already have a website with the menu, simply create a dynamic QR Code that links to this specific URL. You can also create a landing page with us and design it with your own CSS and images.
Clever use of QR Codes
More visibility and customer loyalty for your restaurant
QR Codes are a simple and effective way to digitally expand your restaurant. They allow your guests to quickly access menus, special offers or social media profiles – simply by scanning them with their smartphone. Whether for promotions, online reviews or orders, QR Codes not only improve customer service, but also increase your reach and customer loyalty.
Discover the wide range of possible applications!
Social Media
Gain fans and followers on social networks
If you have a Facebook page, Twitter or Instagram profile, you can use social QR Codes to promote it and gain new followers on your social networks. This is a smart way to stay in touch with your customers without being too dependent on food delivery services.
Eye catcher
Place your QR Code on table stands, posters or roll-ups
After creating your QR Code as described above, place your digital menu in various locations. This way, your guests can scan the QR Codes on their table or even, if you have just closed, outside in your window or at the entrance. Here are some suggestions for placing the QR Codes in a clearly visible location:
- Table display
- Sticker
- Picture frame
- Roll-ups
- Posters
- Entrance
- Shop window
Vouchers
Give the gift of one-off redeemable vouchers
Get to know your customers better and organize promotions or competitions to bring them into your restaurant. With the help of lead QR Codes, you can easily collect personal information such as name, email address or phone number. In return, you can offer your customers a special offer or a free drink.
For example, distribute one-time redeemable vouchers with a QR Code. When customers come to your restaurant, all they have to do is show the QR Code. With a simple scan, the code can be redeemed for a free coffee or a discount on the bill.
Online evaluation
Ask for online reviews
Having your customers write a review of your business with a QR Code has never been easier. With one scan, you can take your customers to a Google review page that allows them to provide feedback.
Website
Your store is open 24/7
Even if your restaurant or bar is closed, you can share valuable information such as opening hours or links to social profiles with potential customers who stop by. Even accepting a reservation or delivering food via an online order is easy with a QR Code.
The QR code redirects you to the café page, where you can view opening hours, check the menu or place an order.
Messaging
Direct messaging
If you use WhatsApp or Facebook Messenger to receive orders from your customers, you can also create a WhatsApp QR Code to make it easier for your guests to connect.
Order food
Delivery service
If you offer delivery services through companies such as Just Eat, Delivery Hero, Mjam, etc., you can create QR Codes that redirect to your page in their directory. Your customers can now order online by simply scanning a QR Code. For example, Papillon Pizza delivers Italian food in London via the Just Eat service. By scanning the following QR Code, you will be taken directly to their online menu.
You can also generate a QR Code that redirects to your own page. Have stickers, fridge magnets or flyers created that you make available to customers so that users only have to scan the QR Code and place the order.
Videos
Link to lifestyle content
Use QR Codes to share content that your customers can enjoy. For example, a video in which your chef prepares a dish and presents your bestselling dish or a QR Code that shows in which region your wine is produced and which regional products you offer.
For Hotels
Your guests want to feel completely at ease in your hotel – and that includes being able to find all the important information quickly and easily. Instead of printed flyers or information folders, simply use smart QR Codes!
- Everything with one scan
Whether it’s breakfast times, restaurant offers, or technical guides for the TV and Wi-Fi – one QR Code on the nightstand or door takes your guests straight to a digital info page.
- More than just information
Link to sightseeing tips, emergency numbers, or the weather forecast to keep your guests well informed. Or provide quick access to free daily newspapers or hotel Wi-Fi – no more typing long passwords!
With QR Codes, you can make your guests’ stay more convenient and at the same time more sustainable – less paper, more service!